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Refillable Toothpaste · HAAN
Packaging


REFILLABLE TOOTHPASTE
PRODUCT DESIGN  ·  PACKAGING DESIGN

product design + packaging design: Josep Pedro
art direction + branding: HAAN BRAND Team

Project comissioned by HAAN BRAND. Some of the pictures are property of HAAN BRAND.



ENG
HAAN - Refillable Toothpaste is a new approach to the traditional toothpaste container design. This new packaging allows for reuse with HAAN-Refill once the content is finished, thus avoiding waste. Another challenge of this project was to create a geometry that would follow the formal language of the brand to create coherence between all its products.
With HAAN's commitment to reduce the amount of single-use plastics, the result is a toothpaste that contains natural ingredients and its packaging is completely reusable.

Esp
HAAN - Refillable Toothpaste es una nueva forma de resolver el diseño del envase tradicional de pasta de dientes. Este nuevo envase permite reutilizarlo con los HAAN- Refill una vez se termina el contenido y de esta forma evitar residuos. Otro de los retos que planteaba este proyecto era la creación de una geometría que siguiese el lenguaje formal de la marca para crear coherencia entre todos sus productos.
Con el compromiso planteado por HAAN de reducir la cantidad de plásticos de un solo uso, el resultado es una pasta de dientes que contiene ingredientes naturales y su envase es completamente reutilizable.
Refillable Toothpaste · HAAN
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Josep Pedro

Refillable Toothpaste · HAAN

HAAN - Refillable Toothpaste is a new approach to the traditional toothpaste container design. This new packaging allows for reuse with HAAN-Refi Read More
439
3.4k
47
Published: