European Packaging Design Association (epda) in cooperation with Yildiz Holding have held the "epda DIY Packaging Design Competition 2013". Sponsored by Yildiz Holding, Sleever International, Storaenso, Brigl & Bergmeister and STARCKE the "epda DIY Packaging Design Competition 2013" challenged companies, design agencies and students from 12 countries worldwide to develop a Chocolate Gift Box, a 10th Anniversary Package design for Cola Turka and Chocolate Flow-Wrap in Promobox for the Turkish company Ülker.
Epda’s "DIY Packaging Design Competition 2013 Student Award" was assigned to "Whirling Tulip", the 10th Anniversary Package design for Cola Turka. The tulip was the best matching iconic symbol to highlight the idea behind the Package Design for Cola Turka. The installed patterns distinguish themselves of being a cliché, because it identifies the ancient and true cultural heritage of patterns in Turkey. In addition a closer look to the Logo and the whole bottle from distance unveils the shape of an awakening tulip, giving a dimension with a whirl. Within this Design process it is included a new Logo Design.