Agency: Gyro Manchester
2013 campaign creative and execution for the UK's leading Free Conference Calling company Powwownow. After the success of our 'More sense than money' campaign across 2012, Powwownow asked us to come up with their 2013 campaign. As a team we felt that we had to be brutally honest about the service and the other big telecom companies they were contending with. Our 'It's your call' campaign was received really well and increased usage by 18% between January and May.