LOGOTYPE, BRAND IDENTITY DESIGN
Ayurveda is a traditional Indian medical science that originated over five thousand years ago.
This oldest medical system not only heals the sick but also helps the healthy by suggesting a personalized diet, lifestyle, seasonal regimen, exercise, breathing techniques and many simple natural remedies.
There are three doshas in Ayurveda: Vata, Pitta, Kapha. Each of them embodies a given combination of elements and qualities, creating a unity - the energetic force of nature.
This project presents the SPA logo in the idea of Ajuwenda - VATA.