Better Together Campaign
Faced with the incredible challenge of driving COVID-19 immunization, CareFirst BlueCross BlueShield associates and partners worked nonstop and around the clock to increase awareness and adoption of the vaccine.
The "Better Together" campaign debuted with a public service spot that dropped during Super Bowl LV, and followed by a media blitz across traditional and digital outlets. As an organization, we doubled-down on our commitment to the national vaccination effort by pledging to educate, support and encourage people to get the shot when, and if, they are able. We called on our partners and all other businesses to join us with the Better Together Community Organization Pledge.
The "Better Together" campaign debuted with a public service spot that dropped during Super Bowl LV, and followed by a media blitz across traditional and digital outlets. As an organization, we doubled-down on our commitment to the national vaccination effort by pledging to educate, support and encourage people to get the shot when, and if, they are able. We called on our partners and all other businesses to join us with the Better Together Community Organization Pledge.
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Better Together Community Impact Video
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Better Together Community Pledge Website
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"The Deal" PSA Advertising Campaign
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Social & Influencer Content
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COVID-19Community Impact Infographics
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COVID-19 Vaccination & Community Impact Social Content
