Master of Arts Major Project in London College of Communication 

Graphic design against household food waste

The aim of this project was to create awareness about household food waste in an non-condescending or overbearing way. The piece created as something the targeted audience would want to keep, therefore having a constant reminder on the need to reduce food waste.

When I was creating the paintings, my aim was to make them beautiful and at the same time shocking. The abstract words are a plea to an emotional side, feeling and caring, and a rational side with think and live. All of them are meant to make the viewer think in relation to the topic. They were carefully chosen to not be negative, but almost utopic in their quality.