THE CHALLENGE
DON'T BE A DI¢K
BSBEERS is an Italian craft beer brand, which strongly believes in the search for quality in a small production and its aesthetics.
The idea was born between the big waves ridden by surfboards and the urban ramps of skateboarders.
We were commissioned to work on repositioning and rebranding.
The idea was born between the big waves ridden by surfboards and the urban ramps of skateboarders.
We were commissioned to work on repositioning and rebranding.
THE BRAND
A STORY OF BIG WAVES AND
URBAN SKATEBOARDING
URBAN SKATEBOARDING
Inspired by the strong dynamism of this family-owned brewery, our project aims to modernize the typical design associated with traditional craft brewing.
At a time when the world of beer has moved towards an eccentric, figurative and illustrative visual language, we opted to take a step backwards aiming at extreme simplicity and minimalism.
At a time when the world of beer has moved towards an eccentric, figurative and illustrative visual language, we opted to take a step backwards aiming at extreme simplicity and minimalism.
