Pandemics: Past, Present, Future is a publication design created for UNESCO MGIEP in collaboration with the PMO, Government of India. We at PMDIndia, received a document of extensive research on the COVID-19 pandemic in 2020, and its effects in India, divided in the form of 17 seventeen questions. The long-form answers provide detailed information to the target audience. For the question-answer format, a colour-coding system was used to distinguish one answer from the other. We also took the freedom to express the question very creatively. The visual code of making collages, emerged very organically from the whole “pandemic situation”, where the entire world was figuring out and creating the best possible solution with what was accessible to them. The collage style was a reflection of the state of mind the entire world was going through with the unpredictability of the events taking place, and the resilience of humans to find a way to emerge from the same. Each artwork for all seventeen questions was done by thoroughly understanding the respective question and the data the answers reflected. We took an experimental approach for the typography of the questions, balanced out by the clean & structured layouts of the answers.
Collages: Ayush Singh
Publication Design: Prisila Netalkar
Created at and under the guidance of PMDIndia
Images, which were also colour-coded according to the sections, are interspersed with infographic visuals of icons, bar graphs, tables, flowcharts and maps. We created detailed infographics for the viewer to easily understand the data statistics. The goal was to pay attention to details to communicate the data to the viewer effectively while making the layouts visually engaging. The document was well-received globally and has brought in a new era of publication design for the brand, of presenting extensive research with visual appeal and creative experimentation of data.
