Sochi - Gear Up For Gold
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Olympic athletes go to the games armed with Nike gear, but with the focus on competition at an all time high, the focus on style takes a backseat… Read More
Olympic athletes go to the games armed with Nike gear, but with the focus on competition at an all time high, the focus on style takes a backseat. So, the Sochi mobile web experience set out to give athletes and visitors an outfit recommender that showed them how to pair products in a lightweight, mobile experience. Starting with a piece or starting with an outfit, athletes were given the tool to help them stay stylish from the slopes to the medal stand. Produced @ R/GA Design Director: Rasmus Wängelin Lead Design: Erik Herrström Contributors to this project include: Sammi Needham, Xavier Gallego, Nick Parisi, Jana Hernandez, Pablo Honey, Dana Hong, Tim Farr, Kate Carter, Wayne Sun, Michael Mosley, Nauman Hafiz, Arnel Aguinaldo, Raymund Tuquero Model photography: Chris Hornbecker / hornbeckerphoto.com Product photography: Paul Riedmiller / paulriedmiller.com Read Less
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