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Annual Report UDEM 2020

The Reset Co.
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annual report connections editorial graphic design print design Ubuntu University Education illustrations wifi
annual report connections editorial graphic design print design Ubuntu University Education illustrations wifi
annual report connections editorial graphic design print design Ubuntu University Education illustrations wifi
annual report connections editorial graphic design print design Ubuntu University Education illustrations wifi
annual report connections editorial graphic design print design Ubuntu University Education illustrations wifi
annual report connections editorial graphic design print design Ubuntu University Education illustrations wifi
annual report connections editorial graphic design print design Ubuntu University Education illustrations wifi
annual report connections editorial graphic design print design Ubuntu University Education illustrations wifi
annual report connections editorial graphic design print design Ubuntu University Education illustrations wifi
annual report connections editorial graphic design print design Ubuntu University Education illustrations wifi
annual report connections editorial graphic design print design Ubuntu University Education illustrations wifi
annual report connections editorial graphic design print design Ubuntu University Education illustrations wifi
annual report connections editorial graphic design print design Ubuntu University Education illustrations wifi
annual report connections editorial graphic design print design Ubuntu University Education illustrations wifi
annual report connections editorial graphic design print design Ubuntu University Education illustrations wifi
annual report connections editorial graphic design print design Ubuntu University Education illustrations wifi
annual report connections editorial graphic design print design Ubuntu University Education illustrations wifi
annual report connections editorial graphic design print design Ubuntu University Education illustrations wifi
annual report connections editorial graphic design print design Ubuntu University Education illustrations wifi
annual report connections editorial graphic design print design Ubuntu University Education illustrations wifi
annual report connections editorial graphic design print design Ubuntu University Education illustrations wifi
annual report connections editorial graphic design print design Ubuntu University Education illustrations wifi
annual report connections editorial graphic design print design Ubuntu University Education illustrations wifi
annual report connections editorial graphic design print design Ubuntu University Education illustrations wifi
annual report connections editorial graphic design print design Ubuntu University Education illustrations wifi


In 2020, the UDEM raised the mission of keeping providing an excellent college experience and maintaining the community together at distance.

This new vision needed to be visually displayed at the concept and design of this year’s Annual Report. The union and collaborative work were two significant points.

To allude that we use ‘Ubuntu’ as a communication vehicle, a South African origin ideology that approaches collective thinking, drifting apart from individualism and focusing on loyalty between people.

We worked on a versatile editorial document, always taking care to maintain a balance between texts and illustrations. In this new Annual Report, the illustrations took a key role since they exemplify the content of each subject through every of its pages.

Each illustration that appears it’s interconnected with the illustrations from the next pages through lines, getting together every subject and chapters of the book in a tethered and uniform way. The graphic line unifies the Report and shows the ideology of Ubuntu.

The use of distinctive color for each chapter of the book had constantly remained through the different issues of the UDEM’s Annual Report, always choosing a color palette that changes year after year.

For this year’s issue we selected and readjust some of the colors from the UDEM brand guideline manual, generating brighter colors.

“The common good it’s the individual's good”, motto from the Ubuntu philosophy and which we took as a base to display our concept with illustrations that connect through every page in the UDEM’s Annual Report.

An editorial design balanced with illustrations, infographics and an intensified color range are the correct approach to talk about the new normality and the classes at distance through computers and smartphone screens.


ART AND CREATIVE DIRECTION
Erika Múzquiz

DESIGN
Zilia Zentella (2020)

ILLUSTRATION & ANIMATION
Mario Campos
Ana Cristina Espinosa (2020)

INFO
hola@reset.mx

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annual report connections editorial graphic design print design Ubuntu University Education illustrations wifi
Annual Report UDEM 2020
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