CodeFam
Who?
Consejo de Familia is a non-profit organization of Naviera Lojda in charge of taking care of the present and future of both the family and the company, creating values and assisting in the development and adaptation of family members to roles of the institution.
What?
The objective was to design a sub-brand that reflects the values of the organization.
How?
Based on the morphology of the main brand, the result consisted on a logo composed by three elements which represent the founders of the company, reinforcing this idea through an expansion of its color system. The connection between the elements suggests values such as union and support, and its internal counterform refers to the aggregates, market in which the company develops its activity.
