We created a ācoolā packaging character forĀ @fruut.ptĀ with a fun approach where our main focus was on todayās youth and their moment of consumption.
With a simple and modern graphic style, through the product itself we created an approach that easily unfolds to the various activities that kids are passionate about and make them feel cool and āgrown upā - social networks/selfies, skateboarding and music.
Client: Fruut
Agency: d'front
Project Manager: Ana Rita Mendes
Art Director: SebastiĆ£o Seguro
Designer: Bernardo Braga
