Esse é o projeto final da minha graduação em Publicidade e Propaganda. Ele consiste em planejar e executar uma campanha a nível nacional para uma das mais conhecidas marcas de biscoitos para crianças no Brasil: Passatempo, da Nestlé. Nosso objetivo é suprir a ausência de comunicação entre a marca e o consumidor e posicionar os diferenciais diante da concorrência. Nosso conceito, "O tempo passa brincando", foi elaborado para eliminar o sentido de que passar o tempo é uma coisa entediante. A partir disso, foi criada uma linha de campanha lúdica, transformando a criança sempre no protagonista de um universo fantasioso e divertido.
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This is the final project for my degree in Communications/Advertising. It consists in planing and execute a whole campaign on national level for one of the most popular brands of children's biscuits in Brazil: Passatempo, from Nestlé. The target audience consists on children in the learning stage, who are connected and like to play during leasure time. We came into a creative concept for the campaign after a lot of researchs with this kids, concluding that they relate the brand with fun and happiness. "Time goes on playing" was designed to eliminate the sense that spending time is a boring thing, because who actually eats Passatempo are always having fun, after all, there's no better way to past time.
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This is the final project for my degree in Communications/Advertising. It consists in planing and execute a whole campaign on national level for one of the most popular brands of children's biscuits in Brazil: Passatempo, from Nestlé. The target audience consists on children in the learning stage, who are connected and like to play during leasure time. We came into a creative concept for the campaign after a lot of researchs with this kids, concluding that they relate the brand with fun and happiness. "Time goes on playing" was designed to eliminate the sense that spending time is a boring thing, because who actually eats Passatempo are always having fun, after all, there's no better way to past time.
