Tisetso Letebele's profile

Clearwater Mall (Wayfinding Project)

The original approach to this brief was to make something that resembled the existing wayfinding themes of the mall. 

In this process of making the designs the idea of primarly using shades blue as oppsed to different colours was taken. 


The idea was to use organic shapes that followed the flowing pattern that appears throughout the design.  
These organic shapes appear in the designs of the icons, which are also inspired by a more modern approach.
Both the colours and patterns are inspired by water which is part of the name of mall. The mall logo uses this idea, the designs presented in this assignment expand on this idea.
Clearwater Mall (Wayfinding Project)
Published:

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Clearwater Mall (Wayfinding Project)

Published: