Rebeka Arce's profile

The Non-Places Flags. Zinebi Film Festival campaign

The non-places' flags' infinite system

A "non-place" is a term coined by the anthropologist Marc Augé to describe those places of transience that are not important enough to be considered as 'places' such as a hotel room, an airport or a supermarket. The person does not live there and does not appropriate those spaces, with which there are rather, a consumer relationship. However, and during the 2020's lock-down, the non-places became those places where we came across with other people and where we interacted with them, contexts in which up to that moment, we never used to meet or interact. So what if these non-places had identity and were able to generate belonging?

ZINEBI 63 Film Festival graphic campaign builds around finding the answer to this question, and there is no greater symbol of identity and representation of the human being throughout history than the flag. The uncertainty and space-time disorientation had to be reflected in the visual narrative. Therefore, we created a system of infinite flags of the non-places based on generative design, in contrast to the socially constructed single-flag perception. A utopian fantasy of identity and social relations.

🏳️ Thanks for watching! 🏳️

Creative Direction & Design: @rebekaarcestudio
Generative design and illustration: @jannimaroscheck
Typography: Diatype by @abcdinamo
Photography: Caostica and Rebeka Arce
Videography: Begira
Motion graphics: @nachovelasco_​​​​​​​
Client: @zinebifilmfest

The Non-Places Flags. Zinebi Film Festival campaign