Objective: To create a visual identity for a crockery brand targeting the luxury-loving part of the Indian population. 

The Indian milieu's modern household has at least one set of crockery proudly exhibited in a rather strategic spot on the mantle or a showcase. Crockery adds grace and class to the decor of the dining room giving it a royal ambiance.

The logo for 'Soirée'- French for An Evening Party; aims to communicate the Opulent, Glamorous, Alluring and Modern personality of this hypothetical brand.