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SOS CHILDREN VILLAGES // Masterclass in lies
MASTERCLASS
CHRISTMAS LIES FOR CHILDREN
starring Tomasz Kot

a SOS Children Villages Christmas Campaign

Children in bad circumstances often lie to classmates 
about how they spend Christmas because they are ashamed of how bad reality is.
Together with famous polish actor Tomasz Kot we designed a 360 campaign to collect money 
for SOS Children Villages, so that these kids could spend their first real Christmas




Main contend for TV and social​​​​​​​


We created a variety of masterclass lessons to be reposted to people who saw our main content

And a big THANK YOU from Tomasz Kot to all those who donated


Client: SOS Wioski Dziecięce
Agency: VML&YR
Creative Director: Agata Kubien, Natalia Borawska
Art Director: Artur Dziedzic
Copywriter: Dorota Sucharska​​​​​​​​​​​​​​
KTR 2020
3 x BRONZE



SOS CHILDREN VILLAGES // Masterclass in lies
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Agata Kubien

SOS CHILDREN VILLAGES // Masterclass in lies

MASTERCLASS in Christmas lies for children starring Tomasz Kot. A SOS Children Villages Christmas Campaign.
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