MASTERCLASS
CHRISTMAS LIES FOR CHILDREN
starring Tomasz Kot
a SOS Children Villages Christmas Campaign
Children in bad circumstances often lie to classmates
about how they spend Christmas because they are ashamed of how bad reality is.
Together with famous polish actor Tomasz Kot we designed a 360 campaign to collect money
for SOS Children Villages, so that these kids could spend their first real Christmas
Main contend for TV and social
We created a variety of masterclass lessons to be reposted to people who saw our main content
And a big THANK YOU from Tomasz Kot to all those who donated
Client: SOS Wioski Dziecięce
Agency: VML&YR
Creative Director: Agata Kubien, Natalia Borawska
Art Director: Artur Dziedzic
Copywriter: Dorota Sucharska
KTR 2020
3 x BRONZE
