This campaign serves to update Singaporeans on the improvements that Land Transport Authority has put in place for commuters and that is also eco-friendly at the same time (e.g. new three-door buses that makes boarding and alighting faster and easier, new fleet of electric buses that helps lower carbon emissions and new trains that are equipped with features that provide smoother and spacious rides for all).

This was conveyed via a series of creative GIFs cleverly weaving the various modes of transport in everyday vignettes.