Logo and corporate identity for the computer club
About the Client
Quantum is a new computer club where you can not only play on your PC or console, but also relax by the bar or in the VIP room. In the future, the Quantum team plans to grow into a network of computer clubs throughout Russia.
The Main Goal
Quantum is just planning its launch, but is already thinking about future scaling, so the identity should be user-friendly for the whole network of clubs. In addition, when designing a logo and corporate identity, you need to avoid the images of explicit game graphics and neon signs.
We have developed a lettering logo where “Q” can be used as a sign. The speakers add two parallel lines to the logo: the first is the stroke of the letter "t", the second is the solid line under the logo.
We have chosen gold and dark gray as corporate colors. Orange has become the accent color, as it is commonly used in the game interface: it is a reference to shooting and the color of fire. Montserrat was chosen as the corporate font.
For the production of printing and interior items, designers have created a pattern. It is based on steampunk-style near-game graphics with implicit computer interface elements.