MTV Music Week 2021
Visual identity
Client: Viacom CBS Networks
MTV, what an absolute legend. We were all super excited when we were given the opportunity to create the branding for MTV Music Week 2021.
After Paris, London, Barcelona, the stakes were pretty high - also since the restrictions hit the fan, it was the first major comeback of festival vibes in Budapest, absolutely off-limits. Given the location, our goal was to hone in on the colorful and diverse local vibes of good old Budapest, spiced up with MTV's extremely vivid scheme and pumping motion through music. The dynamic animation flow and mashup graphic style focused on the unpredictable, "West meets East" eclectic energy while maintaining the brand's foundation in this enthusiastic theme of this year's identity.
CREDITS
An AIRPLAN x FARAWAY production
Creative Producer | Donat Aron Ertsey
Creative Director | Benjamin Kalaszi, Bence Kovacsik
Illustration & Graphic Design | Zsofia Laposi, Imola Sarkadi
Motion Design & Animation | Gabor Filkor, Adam Wator, Timea Horvath,
Benjamin Kalaszi
Special thanks
Photos | Geza Soos
Event photos | Nora Golacs
Client | Viacom CBS Networks CEEI
Senior Vice President MTV Brands | German Groba
Director Marketing All Brands Central Europe | Vivien Hanumanthiah
VP Brand & Creative Strategy | Bettina Vogel
Senior Director of Marketing EMEA and Asia | Guido Bonarelli
Sr Creative Director, Creative Youth & Music EMEAA | Emanuela Denti
Sr Creative Operations Manager Music Brands EMEAA | Giulia Marcora
Sr Creative Producer | Daniel Farago
Sr Marketing Manager MTV & Nick | Maciej Bidacha
Marketing Manager | Zora Liana Hajduk
On-Air Production Manager | Aleksandra Nogowska
On-Air Promo Producer | Emil Koniarski
