FACEMED CLINIC ®

At FACEMED CLINIC ® there is a belief that every person is unique and should not be hindered than to make full use of it's potential. Smiles and diversity are their favorites because mental health depends from physical well-being.

So, they help people of all walks of life who want to take care of themselves, to achieve their physical and consequently their mental well-being, with special emphasis on the right of personal style, as a result of which they discover the best version of their selves, feeling proud, dynamic and independent.










Τhe main idea behind the FACEMED CLINIC ® logo is to create a logo with a timeless typographic style.
Through the typographic composition of the logo, one can distinguish the differentiation of the symbols A and L which occupy a special role for the applications but also the values ​​that characterize the brand in its entirety.










The letter A has the meaning of an arrow that emphasizes upwards and indicates the motivational character of the clinic and the basic goal of the brand, where it is to help each person to know the best version of himself.​​​​​​​

The letter L, which in its form forms an imaginary angle, symbolizes the cutting-edge technology used in every technological means of the clinic.

Both symbols together are designed in such a way that they have the meaning of the mathematical exponent, a feature that gives the technological and scientific style in which FACEMED CLINIC ® wants to project.










FACEMED CLINIC ® color palette is based on maintaining a black and white aesthetic and is supported by two accent colors​​​​​​​. The gray that aims to give depth to the design​​​​​​​ and PANTONE's Fiery Coral which is a neutral color that embraces all genders and gives a technological sense with its vibrant​​ tone.​​​​​










FACEMED CLINIC ® brand voice is based on a mixture of the caregiver and magician archetype. 
The phraseology used in all applications of the brand is characterized as sincere and optimistic, a combination that highlights the motivational character of the brand.













VISIT OUR WEBSITE FOR MORE




FACEMED CLINIC®
86
672
8
Published:
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HARITOS™ CO

FACEMED CLINIC®

Brand identity for FACEMED CLINIC®. A 360 services medical clinic in Athens (GR)
86
672
8
Published: