背景分析之後,我們將品牌分類成三個主要核心,發揮適合品牌的名字。
After analyzing the brand, we came up with brand name ideas based on the brand’s core values.
當品牌的名字確認, 我們將設計LOGO,LOGO 提案分成三種類型,各有展現出品牌不同面的優勢。
After the name suma+ was selected, we began designs for the logo. In our design proposal, we categorized the designs into three categories based on style.
線條款
此款感受較為精緻、明瞭,呈現使用燙金使之更有質感。
色塊款
色塊可重複使用或是將輔助圖案以色塊的方式使用,與標誌相互呼應。
可以任意配置此種色塊形式的插畫帶入品牌故事。
文字款
此款富有簡約、細膩的感受,未來呈現適合大面積底色文字為主,簡約曲線為輔助。
將客戶選的色塊款A做調整也在小細節上發展出多款式提供8款變化讓客戶挑選。
Using the logo selected by the client, we made revisions and provided 8 variations for the client to select from.
最終選擇的Logo。
The final logo selected by the client.
Client - SUMA+
Design - OCTOSHIP design
Art Director - Johnson Xie
Designer - Baily Bai, Wan-Zhen Lyu
Portfolio - Tina Wang
Art Director - Johnson Xie
Designer - Baily Bai, Wan-Zhen Lyu
Portfolio - Tina Wang