HI FI Klubben // Campaign Idea
It communicates the fact that HI FI Klubben are front runners in the matter of keeping up with technology and their tech savvy customer base. The idea is to show this by putting products - just starting their detour - to the grave before this is actually done. If HI FI Klubben claims the defeat of these products, they will send the signal that they are in the know and ready with the next generation of products & services - hence they are able to keep up with and serve their early adapting target group!
