7th Anniversary of The Scientist Coffee 科学家咖啡七周年

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7th Anniversary of The Scientist Coffee

科学家咖啡七周年

Poster, Motion, Identity, AR, 2021

Creative Director Alex

Art Director Alex

Designer Hawk

Motion Karo

Client The Scientist Coffee

The Motist is the theme of The Scientist's 7th anniversary. The main visual design for this season is based on the concept of ingredient list, with the intention of using rigorous data to convey the value of the product. The proportion of the product ingredients itself allows the arrangement of information to form a different density relationship. This text texture not only echoes the texture of the mocha product itself, but also forms the visual identity skin of this season.

摩卡专家是科学家咖啡7周年的主题，这一季的主视觉设计以成分表的概念出发，意图用严谨的数据来传递出产品的价值感。产品本身成分的配比比例让信息的编排形成了不同的疏密关系，这样的文本肌理既呼应摩卡产品本身的质感，又形成了这一季主视觉的识别皮肤。