Thai Son food | Rebrand 2021
Thai Son Food is a Vietnamese company which specializes in nutritious drinking products made from natural organic ingredient. The company has several leading products like Thai Son Corn milk, Thai Son Aloe Vera & Karaya gum juice, Lotus seed milk, Brown rice milk,… Based on Thai Son’s brief, our mission is to improve Thai Son’s brand identity while sticking to the original idea of preserving and promoting Vietnamese value and sense of a Vietnamese based company through visual communication. Eventually, We came up with the concept of combining patchwork art and the image of Vietnamese fields where wonderful crops are grown and harvested. We use different textures to bring natural feel along with flexibility and diversity for each distinctive product across Vietnam.
The various materials bring different layers of emotion, make the customers feel familiar but still find it interesting.
Thai Son food | Rebrand 2021