Following a brand strategy review with Bradley McGurk, we had the opportunity to rebrand Colortrend. With the previous design spanning 25 years, Irish paint manufacturer, Colortrend, realised it was about time for a major rebrand. The entire brand needed repositioned to include the identity and visual language, packaging for all it’s product ranges, brochures, livery and signage.
Women are a key customer for Colortrend’s mainstream ranges. A feminine tactile approach needed to be adopted for these products, as did a quality look and feel to reflect Colortrend’s higher market price.
Builders and tradesmen also amass a big audience for its woodcare and primer ranges. These products therefore needed to have masculine appeal.
The current sales are testament to how the rebrand performed.