Panacea's mission is to improve the quality of healthcare by supporting knowledge sharing, collegiality and self-learning through digital products and services. 

Together with the people in Panacea we created the brand, websites and its products — an android and iOS apps, called Kollega (also an online versions were created), which form a digital consultation platform for doctors. Kollega is available for doctors in Finland and Sweden.

To monetise the products we applied an advertisement platform for medical companies to create relevant content with topic based, accurate targeting platform for doctors to get up-to-date information and inspiration for their daily work with patients.