A local startup food concept came to me for logo design. Their brand personality is "warm, inviting, hygge" and their freshly-baked cookies are sold in pairs, to share.

The logo shows a cozy pair of cookies, and the choice of typography reflects the soft and chewy texture of the warm cookie.

Given their startup nature, they were on a budget, so our first deliverables were logo and basic brand guide. The 2020 pandemic put their large-scale plan on hold, so we pivoted to a pushcart design for use on location.

Future plans include a full-size food truck, packaging, and direct mail.