The following project is a Kodama festival, that is inspired by the forest spirit itself. The concept is based on imagination and awareness of the forest spirit part of the Melbourne International Arts festival.
The branding of this festival mainly revolves around the brand mark, that is, the various interpretative illustrations of Kodama showcased within the festival gallery. Most of the products are accompanying elements of the event itself. including ticket and booklet. Others include merchandisable products such as tote bags and stationery.
As this has a strong cultural significance, extensive research was done. The idea ignited after rewatching Ghibli's 'Princess Mononoke', and found that these spirits have no exact proven form and that most are interpreted. So I began researching more into different artworks and made a few of my own, some subtle, like the tree stump and others influenced by visuals of classic 'yokai' illustrations.
It involved several experimentations including playing with sculptures, photography and traditional and digital drawings. Traces of these can be found within the booklet itself, either as inspiration or hidden patterns. Overall, the broad spectrum of interpretation allowed this project to be playful and allowed me to explore different cultures through design.