• Need:
    Design of packaging for meat snacks for road trippers.
  • Travelers are mostly  young people (18-32 years), traveling with a minimum stuff.
     
    Purpose - impressions from a trip. An important condition is the freedom of movement. Plan routes themselves.
     
     
    Main idea:
    You're a traveler, not a tourist. Your routes are unique.
     
    Visual metaphor:
    Road signs
  • Logo
  •  
     
    PACKAGING
  • English Deer, Mexican Chicken, American Tourkey, Australian Beef, Russian Rabbit.
  •  
     
    PROMOTION
  • Сonsumer insight:
    I enjoy the fact that I'm in a little-known places.
    Jerky will allow me to be fed, where it is difficult to buy food.
  •  
    Was created a mobile application that shows interesting and little known places in cities
  •  
    You are on the spot, let's go further
  • Poster at sales points
  • Prints
  •  
  •  
    Boards at retail outlets
  • Minimarkets on the roads
  • Vending machines
  •  
    Boards at retail outlets
  •  
    THANK YOU!