- Need:Design of packaging for meat snacks for road trippers.
- Travelers are mostly young people (18-32 years), traveling with a minimum stuff.Purpose - impressions from a trip. An important condition is the freedom of movement. Plan routes themselves.Main idea:You're a traveler, not a tourist. Your routes are unique.Visual metaphor:Road signs
- Сonsumer insight:I enjoy the fact that I'm in a little-known places.
Jerky will allow me to be fed, where it is difficult to buy food.
- THANK YOU!