The idea originated from journalist Roman Skrypin in September 2012. After the April 2013 ownership dispute at TVi 31 journalists resigned from TVi on 29 April 2013, they believed as TVi employees they could not anymore "guarantee our audience to provide objective and unbiased information".They then announced on 30 April 2013 to set up a "web project in which we will do the same job". The former TVi 31 journalists eventually became employed by Hromadske.TV.