In addition to the launch of the Heritage line of premium teas, I proposed a fictional remodel of their original shop in London in order to accommodate both the new blending studio that will produce the new tea as well as the new clientèle.
When planning to refresh a brand that has been in existence for hundreds of years, it is vital to consider both the direction that the brand wishes to go as well as its long and respected past. Elegant, rich woods as well as warm neutrals serve as an updated palette for the image of the shop. Combining contemporary lighting fixtures that are reminiscent of antiques with actual pieces from the Twinings collection generate a timeless appeal that will set it apart from its competition.
