Art 230: Typography - Project 3: Informational Font Posters
Project 3: Informational Poster - Klint - Mockup
Introduction
For this third project, we had to take a list of twelve differfent fonts that were from the school approved font package. Pick one of them and design a poster to sell a font to a designer. We had to make sure that the following information was a part of the desings. Name of the font, Brief history/information about the font, Font designers name, Samples of all weights available, and Pricing and contact information. The poster had to be 16 × 20 inches in size and use three different colors. The font I chose to make a poster about was Klint. I chose this because I have always had a drawn to its uniqueness. I also figured that it was one that not many would choose which would help my poster stand out a bit more.
Initial Design Process
After doing research on Klint, learning that it had a German creator by the name of Hannes von Döhren, I wanted to make the posters colors like the German flag colors or at least use the German flag generically in the design somehow. That proved to be more difficult than I had thought.
Initial Digital Sketches
Color Variations
After seeing the feedback, I ended up choosing to work with the 4 digital sketch. That was the one that had the most postive feedback and it was a design that I also liked. I then went about working on color variations. When deciding colors, I knew beforhand that I wanted to use the colors in the German Flag, seeing as I wasn't incorperating the flag in my desing. It was really hard at first becuase I was relying on tons of words, when in reality I should have just focused on the least amount of words as possible. As I continued to refine, I made those changes and found that it looked much better!
Final Design Choice with Four Color Variations
Refinements
When working with the refinements, I went in and removed a whole lot of the text that I previously had in place, which helped to make things look cleaner and add more white space. In the end, I had about four other variations that I had choice of picking as a final. When all was said and done, I went with the second refinement. That was of course after seeing if I wanted to use German flag colors once again. I didn't really like those as much as these colors I used.
The Chosen Design with The Four Variations
Creating Final Product & Color Choice
Like I said previously, I opted for the second variation. (the image in the middle) I went with this one due to its simplisity that I feel I turned it into. I got rid of a lot of the font pricing parts, as well as about 90% of the history that was previously said. The reason I went with these colors was because I wanted to have colors that popped off a page and went well together. I found these particular colors on SchemeColor. I searched for the German Flag colors and found this set from the 2006 FIFA World Cup which was in Germany. It was nice because it also had the three colors of the German flag. In the end I opted to use the bottom three colors of Royal Orange, Honolulu Blue, and Emerald.
2006 FIFA World Cup Flag Color Pallet
Final Product in Mockup Form
Conclusion
I really enjoyed this project! I loved being able to learn about Klint and then use it to creat such an eye poping color display. The colors work well togeher, and even though they are not German flag colors exactly, I feel like they express that this font has a German background
