Anastasia Kazakova's profile

pellar | branding concept



about pellar:

The brand is engaged in sewing sleepwear for babies. In the manufacture of pajamas increased attention is paid to the safety of products for the child, so the brand chooses only natural fabrics. Pellar sleepwear is sewn from high quality knitwear, which consists of 100% cotton. Clothing made of natural fabrics does not cause allergies and irritations, because this material is highly breathable and allows the child's skin to «breathe». The symbol of the company is a rabbit, because it symbolizes softness, fluffiness and safety. 


task:

The main wish of the company was to convey through the design that this is a modern brand that takes care of all the concerns about the baby's peaceful sleep. It was important to show coziness, softness and calmness in the brand identity, as well as to use the main symbol of the company - the rabbit.


   
    




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kzkv.design@yandex.ru​​​​​​​
photo byTaisiia ShestopalMildleeAnn H
mockups: Freepick, Isgraphics

pellar | branding concept
Published:

pellar | branding concept

Published: