"Bnavan" Private Label
CHALLENGE
"Bnavan" has an exact aim: to assemble the farmers' exclusively natural and high-quality products under one brand for spreading healthy and natural food. The brand delivers a variable assortment, and, first of all, there should be an economic budget package for the producer.
SOLUTION
The black and white design is used for affordable printing, on the other hand, conveys the primary values of the brand: pureness and honesty. Since printing is almost in one color with accents on details, it allows having various packages and creates the engagement effect with a lively and animate design. It gives the designer infinite imagination to change the designs by creating new illustrations and stories from farm life heroes. In contrast to retail, this type of business can adapt the design to the market easily, by adding or changing the illustrations of the package, if there is a need to.
Due to its flexible packaging and simple coloring, the brand develops and quickly modifies its assortment by gaining new products.
Credits:
Brand Strategist: Lusie Grigoryan
Brand Strategy Assistant: Nelly Stepanyan
Creative Director: Stepan Azaryan
Illustrator: Elina Barseghyan
Graphic Designer: Mane Budaghyan
Photos by: Backbone Branding & Suren Manvelyan
