Description Brand refresh and new insights for future communication
Year 2022
Into ESCS
The principles that guide and position ESCS are foundational to the compendium of values in which the entire brand study is built, in a great harmony, between verbal and visual integrity. With the aim of inspiring creativity and not restricting its use through overly stringent rules — though common sense should always prevail to maintain its integrity — its new, more dynamic and flexible behaviour allows the brand to better adapt to various contexts and assume a more pronounced and distinct posture.
The upgrade to the existing identity is a way of not completely break with its history but rather building upon it, providing continuity:
A window to the ESCS world
The icon represents a window to knowledge: when we open it, we enter the universe of the School and gain a new perspective:
+ Colourful + Communicative + Relaxed + Dynamic
The Four Forces
In ESCS, there are Four Fundamental Forces that justify the organisation of its Universe: the four areas (Journalism, Audiovisual and Multimedia, Advertising and Marketing, and Public Relations) involve a mutual construction through the intersection of diverse knowledge and experiences from each area: it is through the recognition of the individual color that, together, elevate the School to a level of strong cohesion between teaching, research, practice, and rigor.
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Temperatures
The temperatures show the degree of intensity that each area occupies in the educational offerings of the School. The visualisation of the data is revealed through color, which can be easily adaptable as long as its proportions are not lost. This is a way of creating a unique energy through the different thermal balances of each area.
