We have observed that families are struggling to find the time to cook home-made and nutritious meals while juggling their full-time jobs. There is also a gap in the market for
that specific segment. As such, we launched Honest Foods in Saudi Arabia to give families high-quality frozen foods that is the perfect merge between nutrition and convenience.

The project objective was to send a clear message about the positive aspects of frozen foods, namely quality, nutritional value, taste, and convenience.

The brand direction was meant to friendly and natural with a hand free style illustrations and colors inspired from nature. The brand has three production lines, the first is the primary line, where the default brand style is incorporated. The second is the organic line, where the shapes are mainly relying on natural elements. The third is the kids line where the overall style is childish.