Responsible for product marketing to buyers.

 

Lead liaisons between business units, segments, regions and brand, creative services and agencies to strategize, develop and create the integrated marketing strategies and campaigns that fulfill the brand and sales objectives.

 

Responsible for developing customer oriented integrated marketing strategies that support and blend the strategies and priorities of all business units, customer segments and regions.

 

Lead a collaborative integrated marketing team including product marketing, segment marketing, brand, creative, media, digital and social marketing, PR and promotional subject experts (or external outsourcing partners) that ultimately delivers customer oriented programs that achieve the brand's results desired in market.

 

Driving customer acquisition domestically and internationally.