Radically different jeans
When this client came to us, he already had a strong story: The fashion industry is the second most polluting industry in the world and he wanted to do something to change that. His plan was to be radically different and produce the world’s most sustainable jeans, made from 50% recycled denim. Production would be done in Europe and the jeans would be recyclable.
For the launch of their new brand and first collection, I made a video showing there process from harvest to finished product. As wel a product photography for the webshop, press kit and social media.
Branding and design by wewantmore.studio. Full case here.
The first collection
Ellen Robinson designed the first collection of HNST and we helped her with the integration of the branding for the different pieces. The concept for shooting the first HNST collection was to have a solid blend of the raw materials to create the jeans with the final result in one take
