This is one of the project that I did through an agency a while back in Cape Town. After a couple of months of research, presentations and a lot of strategy, I was then assigned to revamp the English Blazer logo and packaging to reposition the brand in the market, the Logo revamp was to simplify it without taking away anything or loosing its authenticity.
Current logo
Main stages of the revamping process.
Before and after.
Final.
With the first option I have decide to give it a slick look, a shorter spray can and I came up with the idea of a packaging, black box with UV spot branding on.
The range.
The second option I kept the slick look, but this time a taller spray can and the box design matching it.
The range
