Branding Guidelines for Chapman Cultural Center
Challenge: The cultural center had a logo already designed but had no guidelines to give to partners and vendors. There were also several variations of the logo floating around that multiple users were using. As a result, the logo had been used in various ways that didn't represent the brand at its best. It also did not have key messaging outlined to guide marketing efforts.
Solution: I designed a small brochure that outlined the brands identity in a clear, easy to read format. This made reinforcing the brands identity much easier.
Sitting down with the leadership team, I walked us through getting really clear on what the goals for the cultural center were, who the target audience was, and how we can message the mission of this nonprofit to those audiences.
The result is this branding guideline document that is used by most departments in the organization as well as partners and vendors. This give the organization easy access to colors, fonts, and approved logos creating a more impactful cohesive brand.
