Direct Mailer
Proposal for West Coast Plaza mall, a family and kid-friendly mall. We planned this brochure/bag to be an actvity card for kids as well with a "Spot the Rabbits" game. Since the rabbit was the current zodiac sign of the year, we had the scenes of the rabbit's family going through the Chinese New Year traditions of preparations, visiting, lighting fire crackers, drumming and other festive activites.
Combining rabbit and flower borders illstrations done by hand, painted in Photoshop with flowers from stock vectors and composited in InDesign, this Direct Mailer is recyclable as a craft project which turns it into a mandarin orange bag that can be used for house visits during Chinese New Year (instructions are provided on one panel). The fold lines / holes for strings are perforated for easy folding and punching out on recycled card. The theme is "Spring", the Chinese character rendered in flowers.
Once opened, both the left and right flaps allow the main (the biggest, that is) mall promotion to be shown. In this case, it's a lucky draw for a brand new Lexus.
Embedded inside the flower bed are rabbits where you can play "Spot the Rabbits" game.
