Plasmon - Mangiastorie

Plasmon changed its most iconic product - for the first time in 120 years of history - to help parents reconnect with children, replacing its own brand logo with hundred characters, places, objects and words which, mixed together, generate stories. Plasmon turned a simple snack into an authentic moment for everyone.​​​​​​​

​​​​​Each illustration was designed specifically to fit with the stamps.
The line has always the same thickness and there’s a minimum distance,
because cookies are printed raw and then cooked.​​​​​​​​​​​​​​

The box is made with a circular illustration, which is the illustrated history born from the biscuits that are represented on the packaging. Since it is circular, it’s an endless story.​​​​​​​

We took ten stories born from Mangiastorie and we rewrote it with a book author, Lorenza Bernardi, to transform them into a podcast for children. The episodes were created to convey values to children to grow as better adults. So, every story is about a special topic: respect, gender equality, sustainability, bullying, friendship, charity, self-love, big dreams. We recorded the stories in a studio with two professional speaker, and we created their own soundtrack.​​​​​​​

This limited edition was launched also on the TV,
with a 15’’ commercial that went on national television.

DUDE Milano
Chief Creative Officer & Partner: Livio Basoli & Lorenzo Picchiotti
Senior Copywriter: Alessia Cassarino
Senior Art Director: Giuseppe Calì
Junior Copywriter: Cecilia Panisi
Junior Art Director: Alessandro Borrelli
Client Service Director: Elena Panza
Account Director: Silvia Ghiretti
Senior Account Manager: Giorgia Livia Pacchiarini
Digital Strategist: Elisa Fiorentini
Head of content: Ludovica D'aquino
Integrated Production Director: Matteo Pecorari
Senior Producer: Maria Chiara Muglia
Producer: Valeria Mazzotta
Post Production Supervisor: Seba Morando
Post Producer: Andrea Italia
Motion Designer: Dario Lipani​​​​​​​ & Diego Gonzalez Galicia
Senior Editor: Federica Ruggeri
Colorist: Daniel Pallucca
Illustrator: Margherita Premuroso

DUDE Originals
Head of creative Development & Production: Lucia Nicolai e Marcello Paolillo
Project Manager: Gianni Zecca
Senior Development Executive: Roberta Lippi
Senior Development Producer: Andrea Randazzo
Development Producer: Viola Vicentini

Plasmon - Mangiastorie
Multiple Owners
Alessandro Borrelli