Network Rail - We Mean Green
When it comes to sustainability, no one can do everything, but everyone can do something. So why not start with rail?
Duck & Falcon were approached by the fine folks at 23red and
Network Rail to help them bring to life their latest campaign
'We Mean Green' for the Glasgow COP26.
Network Rail to help them bring to life their latest campaign
'We Mean Green' for the Glasgow COP26.
We were tasked to create an animation that shows how rail enables more of us to move towards a greener future and depicts this through a train as it moves along a journey.
Some of the key points for the brief were to keep things optimistic and lighthearted, have a warm tone, and should give a sense to people that they have a part to play in the role of making the rails even greener.
Animation Styleframes
