Burma Blender Bike
Myanmar has plenty of colourful markets with tasty fruit and vegetables stalls. Unmatched flavours and scents from another world allow Burma Blender Bike to develop many juices and smoothies, which are as delicious as the others. For a break, let yourself be transported on a journey of tasty sensations and delights. Burma Blender Bike allows its customers to pedal in order to mechanically engage the blender motor. Putting all his energy into it, a delicious juice is then composed and reap the rewards of the customer's efforts. Of course, the staff is here to help and do the job for you in case you just want to enjoy your drink without doing exercice.
My assignment was to develop a logo and to design a menu for Burma Blender Bike. The markets and the streets directly inspired the fresh and vibrant design direction for the brand. The logo, a blender, features elements of the Myanmar flag, the bicycle and a typical hat that come together in a clear and vibrant illustrated logo designed to attract locals and (fearless) travellers.
Myanmar is divided into seven States and seven Divisions. Rich in its wide diversity, its many ethnic groups and its enchanting landscapes, the idea was then to elaborate a drink for each of these territories in the menu. Every drink was given the name of a State and a Division accompanied by a small blurb defining their particularities.
Design & Art Direction : Louise Mollard La Bruyère
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