Haji Sohani
Hajisohani is an old traditional Iranian sweet brand that aimed to go through a process of rebranding design with our help in order to reposition itself in the market.
Client: Haji Sohani
ِYear: 2020
We set ourselves three conditions for this rebranding design project:
1) Create a traditional look and feel for the brand with the help of the new visual identity
2) Use bright and vintage colors to increase awareness on the shelf in shops
3) Develop a scalable and adaptive design system for any packaging format
2) Use bright and vintage colors to increase awareness on the shelf in shops
3) Develop a scalable and adaptive design system for any packaging format
Illustration design plays a crucial role in our approach to transform the visual identity of this brand. The illustrations are designed based on the traditional and cultural Iranian elements such as miniature art, Persian music instruments, tales, and outstanding and historical architecture of Iran.
The natural grain texture in the visual identity we developed for Hajisohani refers to the sense of touch, and actualization. The texture is a characteristic component of graphic design that uplifts the presence of other visual elements like colors, illustrations, content, and more.
