AFRIKA reúne los mejores granos de café de diferentes regiones del continente africano, un lugar muy prestigioso e importante en la producción de cafés de alta calidad.
El diseño está inspirado en la cultura africana, combinando colores contrastantes, formas geométricas, iconos característicos, motivos, flora y fauna. La riqueza del lenguaje gráfico proviene de la inspiración y selección de los miles de elementos que nos permiten crear desde este increíble continente.
A través de una rejilla ortogonal, los elementos geométricos y la selección de una paleta de colores contrastantes fueron los pilares iniciales y así nació la idea de este diseño para estos packs de café africanos. Esta idea de ejecución gráfica nos permitió tener miles de posibilidades para crear piezas de diseño, haciendo un lenguaje gráfico casi infinito y con millones de combinaciones.
Los tres diseños principales representan un país, su variedad de grano de café y el animal característico de la región, estas variedades son:
-01 Coffee Sidamo - Etiopía representada por el guepardo
-02 Coffee Kilimanjaro - Tanzania representada por la jirafa
-03 El más premium de los tres: Café Kenia Kiundi - Kenia, representado por la cebra.
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AFRIKA brings together the best coffee beans from different regions of the African continent, a very prestigious and important place in the production of high quality coffees.
The design is inspired by African culture, combining contrasting colors, geometric shapes, characteristic icons, motifs, flora and fauna.
The richness of graphic language stems from the inspiration and selection of the thousands of elements that allow us to create from this incredible continent.
Through an orthogonal grid, geometric elements and the selection of a contrasting color palette were the initial pillars and that is how the idea of this design for these African coffee packs began. This idea of graphic execution allowed us to have thousands of possibilities for creating design pieces, making an almost infinite graphic language and with millions of combinations.
Through an orthogonal grid, geometric elements and the selection of a contrasting color palette were the initial pillars and that is how the idea of this design for these African coffee packs began. This idea of graphic execution allowed us to have thousands of possibilities for creating design pieces, making an almost infinite graphic language and with millions of combinations.
The three main designs represent a country, its variety of coffee bean and the characteristic animal of the region, these varieties are:
-01 Coffee Sidamo - Ethiopia represented by the cheetah
-02 Coffee Kilimanjaro - Tanzania represented by the Giraffe
-03 The most premium of the three: Coffee Kenya Kiundi - Kenya, represented by the zebra.
-01 Coffee Sidamo - Ethiopia represented by the cheetah
-02 Coffee Kilimanjaro - Tanzania represented by the Giraffe
-03 The most premium of the three: Coffee Kenya Kiundi - Kenya, represented by the zebra.
Thanks for taking a look this project! 💫🙌🏼
You can follow my latest work on IG: @emi_renzi
