In this student project we were commissioned to create an animated ident for a local South African alternative music channel called MK. We had to use the brand's quirky, off-beat and rebellious image and create something which captured their presence through a concept. My concept was simple: show how MK is the biggest and baddest of all the music channels. Below are some screengrabs of all the individual creatures I created, ending finally with a "monsterized" version of their logo.
