This project was to design a campaign for a cafe named “Green Seed” which is a sustainable café in the food service industry. The term ‘Green Seed’ precisely conveys to the customer that the firm focuses on quality items such as coffee bean freshness, tea, and other stocks of snacks. “Green Seed” serves not only delicious beverages and snacks but also offers exceptional convenience and complimentary amenities for its consumers in order to meet its market objective.

The design of the logo focuses on the element of the coffee cup and the plant on top which highlights the freshness of the coffee. Green and is chosen as a primary colour to represent freshness, while brown demonstrate the colour of coffee. Simple San-serif typeface shows the contemporary outlook of the campaign.

“Green Seed” focuses on the younger generation such as college student at the age between 18 to 30, the office workers as well as other coffee connoisseurs who enjoy the fresh coffee during the break time. This coffee shop is a popular place where coffee connoisseurs gather.