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    Branding for the West Stockbridge Annual Zucchini Festival Problem Every summer on the second Saturday of August the town of West Stockbridge in… Read More
    Branding for the West Stockbridge Annual Zucchini Festival Problem Every summer on the second Saturday of August the town of West Stockbridge in Massachusetts has its annual Zucchini Festival. The event is unique, family-friendly, and a lot of fun. Over the years the festival has become bigger and more well-known, but their advertising, website, and overall branding, or lack there of, keeps the event from growing further. My family knows about the event and has trouble finding any information about it, so how are other people supposed to know anything? Objective To give the Zucchini Festival a brand that not only makes it possible to learn about the event but one that matches the feel of the festival. Audience The local community, towns surrounding it, and anyone who wants to attend a local, fun, special event. And all of the zucchini lovers out there. Message The Annual West Stockbridge Zucchini Festival is not an event to be missed. Voice Local. Inclusive. Family-friendly. Fun. Edible. The Means Logo, website presence, advertisements (print and billboard), welcome banner, t-shirts/bags/bandana, stickers, vendor/VIP/volunteer lanyard, tickets. Read Less
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